There are certain serendipities in life that reject being reduced to mere coincidences and seem rather like subtle messages from the universe, which remind us that we’re all metaphysically connected and guiding us in the right direction. 

MAD Pritch is the moniker and musical embodiment of the Indiana-based rapper, songwriter, DJ, and producer Madeline Pritchett; a lyrical poet and true aesthete, deeply perceptive to the beauty of art and nature. While listening to her recent single “Contemporary Solutions” in prep for our interview, a dreamy, lo-fi track-turned-ballad, I noticed the first tag word: Eunoia (n.) beautiful thinking; a pure and well balanced mind.