Unitea Secures $7M in Funding to Revolutionize Music Engagement and Rewards Platform
Miami-based company Unitea has announced the successful completion of its seed round, raising an impressive $7 million in funding. Led by investors like 1st Class Guernsey, Chaos Capital, TokenSociety and Fuel Venture Capital, this funding validates the groundbreaking capability of Unitea’s engage-to-earn music platform, designed to strengthen connections between artists, brands, and fans.
Unitea’s platform offers a unique approach to digital engagement within the music industry, providing users with an in-app economy that encourages them to create content using music and branded filters from their favorite artists. By doing so, users can earn rewards, while artists and brands gain actionable data and deepen their relationships with fans.
Headquartered in Downtown Miami’s One Flagler building, Unitea operates within the vibrant tech community that owner Amir Ben Zion is fostering. The company’s impressive board of directors features industry titans like Pitbull and Claude VonStroke, adding further expertise and support to Unitea’s innovative platform.
Since its pre-seed round in 2020, Unitea has achieved over 2,000 reward activations, solidifying its position as a leader in engage-to-earn technology. With the recent funding, Unitea plans to expand the capabilities of its platform within the music industry and beyond, driving further innovation and revolutionizing fan engagement.
Unitea’s platform has already seen successful collaborations with Procter & Gamble, as well as partnerships with over 350 artists and 42 music festivals, including Miami’s renowned Vibra Urbana and North Beach Music Festival. Fans on the Unitea platform can earn digital tokens called Karma by sharing music and creating content, which can be redeemed for exclusive rewards such as custom digital assets, concert tickets, and artist meet and greets.
The ability to provide tangible value through rewards has fueled authentic engagement and generated valuable data on fan interactions for artists and brands. By combining digital and physical rewards, Unitea collaborates with festivals to offer unique opportunities to its platform users while expanding the reach of performing artists and festival promoters.
Unitea’s CEO, Ketan Rahangdale, expressed excitement about the platform’s potential, stating, “We’ve cracked the code on deriving meaningful benefits through engage-to-earn within the music space. Unitea gives digital assets real purpose across the engagement cycle, empowering artists and brands to cultivate and grow a passionate fan base organically.“
As the music industry evolves, Unitea is at the forefront, poised to lead the revolution by empowering fans and artists while offering unparalleled engagement and rewards. To learn more about Unitea and its innovative platform, visit their official website at https://unitea.com.